Kathryn Kendall

Up Close and Personnel

Category: Employer brand

Looking Through The Glass Door

Wind back five or six years, and Glassdoor was barely on my radar. I’d heard the word dropped once or twice into conversation by HR contacts, but had barely placed any significance on it other than clocking that it was something like the equivalent of TripAdvisor for HR.

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What’s My Employer Brand? – And Why Does It Matter Anyway?

Employer brand love

I was running some training sessions on recruitment last week, and in discussions with the delegates we got onto the topic of our employer brand. What was it, and why was it important, particularly in the context of recruitment? And – even more critically – what could we do about it?

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