One of my greatest frustrations as I have progressed through my career has been the experiences I have had – thankfully few and far between – of working alongside people who haven’t cared. People who just haven’t been bothered about the end result, who don’t care about where we end up.
The reason this is frustrating is twofold. Firstly, when people don’t care, we are less likely to achieve our goals. And secondly, when people don’t care, we are more likely to lose our good people. More likely to lose those people who really do care, who really want to make a difference, but gradually, over time, become worn down by the apathetic approach of their colleagues around them.