
Pick any organisation you like, and the chances are that, alongside their mission statement and corporate vision, they will have a set of core company values. Each business will try and spin these in a slightly different way in order to give the illusion of originality, but the fact is that they will all ultimately be saying the same thing: ‘Follow these guiding principles and we will achieve our organisational goals.’
Sounds pretty compelling, no? A set of guidelines which, if followed, lead to the assured achievement of objectives? It’s no wonder corporate values have become a key topic of discussion around the boardroom table.
Read More