Wind back five or six years, and Glassdoor was barely on my radar. I’d heard the word dropped once or twice into conversation by HR contacts, but had barely placed any significance on it other than clocking that it was something like the equivalent of TripAdvisor for HR.
Tag: employer brand
As we head into the final weeks of the year, thoughts start to turn to what 2017 has in store for us. While on a personal level we may be considering lifestyle changes or travel plans, 2017 will also inevitably bring change and developments in the world of HR.
I was running some training sessions on recruitment last week, and in discussions with the delegates we got onto the topic of our employer brand. What was it, and why was it important, particularly in the context of recruitment? And – even more critically – what could we do about it?