Time for a bit of theory. Let’s pull up some Maslow, shall we? If we’re honest, for most of us, it’s probably one of the only theoretical models which has really stuck in our head. This is likely for a couple of reasons. One, it’s pretty darn straightforward, compared to a lot of the models out there which you need a PhD in to even begin to be able to get your head around them. And two, it’s directly relevant to every single one of us.